Inspired by 'exploration'.

Rejecting spring’s space centric aesthetic (here), the latest campaign from Billionaire Boys Club sees the brand take things outdoors, swapping an eccentric silver backdrop for a fuzzy lens and Vegas friendly lighting.

The collection meanwhile, available in-store – at the BBC flagship on Marshall Street (London) – and online now, looks to the brand’s ethos of exploration for its creative bullet points.

Translated to cloth, this sees 80’s alike knitwear join the line-up while printed tees continue to pull a punch; jackets come in fleece, nylon and silk, with puffer and sporting styles all present. Scout like removal patches are king as far as details are concerned, making appearances throughout much of the collection.


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