Burberry Debuts Monogram Collection and Gigi Hadid In New Campaign
What’s better than one Gigi? Four, of course. Fresh from making her runway debut for Burberry last season during the AW19 show, the American supermodel has been enlisted by Chief Creative Officer Riccardo Tisci to front her first campaign for the British house.
Photographed and filmed by Nick Knight, Hadid stars alongside an army of blonde clones in the brand new Monogram Collection campaign from Tisci, playing as the designer’s four distinct brand characters, the lady, the gentleman, the girl and the boy.
The new collection celebrates the distinctive interlocking ‘TB’ monogram, first showcased in 2018 not long after Tisci’s announcement at Burberry. The collection features an array of monogrammed goodies, from bomber jackets, trench coats and trainers to luggage and umbrellas.
Available from 22nd May online and in select Burberry stores worldwide.
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