CAT Footwear has unveiled their Born From Work campaign for AW21. The collection and campaign are both a celebration of the brand’s industrial heritage for a new generation, giving new life to iconic styles in a post pandemic world.
Founded over a century ago, CAT has a long, rich history in high-quality workwear and technical innovation as the Caterpillar Tractor Company reshaped the construction, farming and mining industries.
For AW21 CAT is focusing on their iconic Colorado silhouette, redeveloped for a new audience, the classic chunky workboot remains one of the brand’s most popular shoes. Redefined with moulded and contoured EVA foam sock liners for comfort and insulation with technical design details fit for urban life in dessert shades of Taffy, Otter, Deep Mahogany and Black. The modern reinterpretation of the Colorado - dubbed the eColorado - has been developed through an eco-conscious lens. CAT Footwear has joined the Leather Working Group (LWG) for the launch, establishing strong envionrmental stewardship practices in leather production, substantially reducing water and energy usage throughout production.
The elevated ‘Born from Work’ collection presents a modern, refined take on the CAT Archive, and an innovative, eco-friendly pathway for the brand and devoted wearers.