Crep Protect Arrives At The Dubai Mall

Crep Protect Arrives At The Dubai Mall

With an in-store waterfall...

A must have for sneake afficianados since its launch in 2021, with all inclusive cleaning kits and global branded partnerships with the likes of adidas, Crep Protect has been on an unstoppable rise for almost a decade. Known for their iconic sneaker-care bars around the globe, Crep Protect is bringing its innovative and immersive retail experiences to the Dubai Mall with a brand new store in the world's largest shopping centre.

Taking the next step in an ever-expanding shore-care empire, Crep Protect's new store, which launched yesterday, continues to bridge the gap between sneaker culture and the traditional retail experience. The new Dubai Mall location boasts an exclusive offering of industry leading sneaker care products and a series of exciting in-store activations.

A brand known for embracing their digital fanbase and always providing social content for consumers, the futuristic store design comes from External Reference, the architectural and interior team behind PresentedBy, the conceptual sneaker store next door. Continuing to drive digital Talkability, this Crep Protect store also features a distinctive three-dimensional sneaker structure and will be home to the Crep Protect waterfall. 

The brand's dedicated and trained staff, Team Crep, will be on hand to offer free product demonstrations and share their expertise and product insights for a tailored shopping experience. Competitive consumers will be invited to play the hit brand game Sneaker NInja for free, on the in-store touch screens for a chance to win some of the most coveted sneaker drops each month.

Visit Crep Protect in the Dubai Mall for the full range of products and to check out the legendary sneaker drops displayed throughout the store in glass cases. 

The full range of Crep Protect products is available at stores worldwide and at


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