Tom Fletcher shoots the new look book.

The Dickies revival shows no zero sign of slowing down: from the contemporary stockists list (shoutouts to Goodhood and the like), to the brand’s collaborative efforts with NEWGEN MEN designer Liam Hodges – debuted on the last day of London Collections: Men in June – the hype is alive and well.

For its latest drop then, Dickies Life, the European strand of the workwear brand’s operation, has tapped the photographer Tom Fletcher (@simplytheworst to his Insta audience) to lens the look book, while Tom Basi takes on styling.

Shot in the post manufacturing city of Coventry – a nod to Dickies’ own industrial origins – the full collection (the best of the bunch pictured above), boasts a mix of the familiar and the fresh, while outerwear and shirting are the in-house design team’s pride and joy (read: key focus for the season).


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