Don’t call it a comeback, but Evisu is back, back again, tell a friend.
Ok, so the self appointed ‘birthplace of Japanese denim’ never exactly left the building, but certainly it’s spent the best part of 2015 re-establishing the early noughties cool that made it a staple more than a decade ago.
For its latest project the label tapped the ladies behind all-female collective BabyFace, who in turn called up their nearest and dearest and demanded they undo any plans to appear in a new editorial, to striking effect.
Shot by one time Clash photographer Leonn Ward, founders Nellie Eden and Claire Burman styled the eight strong crew in the best of the brand’s AW15 womenswear offering, read: seagull adorned jeans, embroidered silk jackets, fluffy red knits, logo tees and perhaps most important of all, a 70’s erring patterned jacket.
Described by the pair as “an homage to London’s hardest working women and our favourite cult denim brand,” the analogue shoot boasts a strong model line-up that includes zine-cum-party creator Lotte Andersen, set designer Dora Miller, Keash Braids founders Taiba Akhuetie and Jessy Linton, Illustrated People’s Creative Director Phoebe-Lettice Thompso, model and journalist Naomi Shimada, photographer Lily Bertrand-Webb, and singer-songwriter Rina Sawayama.