The brand taps Dieter Rams for new season inspo.

Not blessed with an in-depth knowledge of the world’s finest product designers? Allow Farah to assist…

For AW16 the menswear label has tapped Dieter Rams as the aesthetic force behind its collection, referencing the Braun designer and Vitsoe founder’s 10 principles of good design and ‘less is more’ approach in its latest line-up.

Comprised of simple knit jumpers, casual trousers and a selection of sport leaning silhouettes – check those high neck zip fastenings for a cool dose of nostalgia (think track tops, think Braun industrialism) – the collection elsewhere boasts a strong denim range, fronted by the Drake Denim.

The accompanying look book, pictured above, likewise nods to the minimal vibes of the German designer’s practice, similarly pulling off a contemporary feel marrying a cool white background with haphazard mirrors.

Into it? Join Clash and Farah at the brand’s Covent Garden store next Thursday – 25th August – for an evening of discounted shopping (25% off) and aural pleasures (Irish songwriter Sample Answer performing live). Simply RSVP here.


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