A new video accompanies the latest look book.

14 years since its San Francisco inception, Keith Hufgnael’s label remains a vital component of the (worldwide) skate community’s sartorial language.

Dropping its AW16 look book online today, the new offering from Huf boasts a strong collection of jersey plus several hero worthy jackets and a series of subtle sneakers.

Merging American collegewear with East Coast military vibes as way of inspiration (note the varsity jackets), the line-up elsewhere reflects downtown city streets via a concrete print that runs down sleeves, meanwhile paying its respects to the gym with athletic silhouettes.

Collaborations for the season come from Chocolate Skateboards and lensman Giovanni Reda – the latter tapped for a new selection of photo tees – while the Brian Kelley shot look book, pictured above, is accompanied by a video from Brandon Kuzma; cast your eyes here.



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