Like its Opening Ceremony counterpart (the former’s founders have headed up the French house since 2012) Kenzo is as much about culture as it is clothes, something never more apparent than in one of its short films.
Produced on the reg to accompany the brand’s numerous campaigns – Spike Jonze referenced his own Fatboy Slim collaboration in a recent perfume offering – elsewhere directors have included Gregg Akari and Sean Baker.
For AW16, Humberto Leon and Carol Lim have tapped Carrie Brownstein, with the Sleater-Kinney singer and guitarist premiering ‘The Realest Real’ in full this week.
A stylish exploration of social media and contemporary fandom, the short uses common Insta comments (think ‘Mom’, ‘I’m dead’ and ‘Marry me’) as a vehicle for a narrative focused on the idea of ‘what if, actually…’
While her cameo is short – Laura Harrier, Natasha Lyonne and Rowan Blanchard are given key screen time – the vision of Kim Gordon getting wed in a Victoriana esc white top and black PVC dress (look 9, if you will) is not to be overlooked.