Menswear website relaunches
Oki-ni new site

A Floral rucksack from the Master-piece x Nowartt collaboration sitting atop a clean white plinth, Maison Martin Margiela gold foil sneakers being lifted from their plinth, and paisley Christopher Shannon floating into the sky on a white balloon; all this and more make up the new video accompanying Oki-ni's website re-launch. The go to site for the modern man's sartorial needs since 2001, last week saw the site given a shiny makeover and doesn't it look dandy?

The video was created in partnership with the creative agency Just So and has us craving a trip to the middle of nowhere. What do you reckon?

oki-ni THE LAUNCH from oki-ni on Vimeo.


Have a look see for yourself at


Join us on VERO

Join the Clash mailing list for up to the minute music, fashion and film news.