Minimalist denim.

According to a Financial Times article published last week, Soulland is one of five Scandi brands “to buy now”, which isn’t exactly a difficult notion to grasp when faced with the Danish label’s web presence/look book/Insta feed (all curated with a contemporary audience in mind).

And apparently denim brand Lee agrees, given that the two have just hooked up for a second time under the twee esc ‘Soulland Meets Lee’ moniker.

Landing IRL at The Goodhood Store on the 25th November (online from the 30th), the pair’s latest efforts are modelled above by Loke Rahbek of Copenhagen based band Lust For Youth, shot by Sascha Oda.

A small collection of just two pieces, the ‘Nothing’ line-up boasts a pair of black denim jeans with a matching jacket, each adorned with minimalist white patches, proposing subtlety as king.


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