Swatch Launches New BIG BOLD Campaign

Swatch Launches New BIG BOLD Campaign

Go bold or go home…

Swiss watch brand Swatch offers BIG BOLD, their latest collection, just in time for summer. Boasting a new line of bold designs for even bolder personalities, the brand transports us to a utopian, Edward Scissorhands-esque suburbia for the campaign. A diverse cast of models sports the colourful timepieces against pastel houses and clear blue skies.

A departure from the minimalist and paired back designs we’re used to, the Swatch has taken cues from current streetwear trends for the 6-piece collection. Each watch boasts a 47mm face covered with curved glass, contrasting 3D prints on the dial and strap and Superluminova arrow shaped hands.

Visit swatch.com

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