Swatch Launches New BIG BOLD Campaign
Swiss watch brand Swatch offers BIG BOLD, their latest collection, just in time for summer. Boasting a new line of bold designs for even bolder personalities, the brand transports us to a utopian, Edward Scissorhands-esque suburbia for the campaign. A diverse cast of models sports the colourful timepieces against pastel houses and clear blue skies.
A departure from the minimalist and paired back designs we’re used to, the Swatch has taken cues from current streetwear trends for the 6-piece collection. Each watch boasts a 47mm face covered with curved glass, contrasting 3D prints on the dial and strap and Superluminova arrow shaped hands.
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