Following a series of highly publicised performances and releases (the Superbowl - controversial, Mile High with James Blake and The Grammys), Travis Scott dropped a new video for ‘Can’t Say’ with Saint Laurent.
A long time favourite of the house, the Houston born rapper starred in the Spring 2019 campaign last year, and is frequently photographed wearing the newest pieces from the label.
The relationship has gone from strength to strength and culminated in a groundbreaking video release, entirely styled and produced by Saint Laurent.
Directed by Nathalie Canguilhem and with the wardrobe courtesy of Anthony Vaccarello, this video is a pioneering step in brand advertisement and endorsements.
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