The designer's first collection as Artistic Director will drop this month.

And so continues the great love affair of French designer Christophe Lemaire and Japanese retailer Uniqlo...

Following multiple sellout collaborations from the pair (read: a confident two) under the ‘Uniqlo & Lemaire’ moniker, and as a result of the announcement back in June that the former Lacoste guy was to become the artistic director of the Uniqlo Paris R&D Centre and designer of Uniqlo U, the first fruits are here.

Dropping in-store and online at the end of the month – meaning Japan, Europe and Canada, while the rest of the world will have to wait until 7th August – this week the brand has shared the initial imagery for the new line-up, pictured above.

A bold visual, and to this title’s collective mind perhaps one of Uniqlo’s strongest yet, the campaign suggests a continued focus on brand classics with a heightened design aesthetic. Embodying the ‘LifeWear’ philosophy set out by those at the top, the collection is comprised of 52 women’s pieces and 35 men’s, amongst which sit knits and outerwear, naturally.


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