The label taps new talent for a special project.

Long before genderless dress became a marketing concept employed by brands to add to their ‘liberal’ credentials, Vivienne Westwood was subtly flaunting the concept with togas, the simple draped garments linked with Ancient Rome.

First making an appearance in Westwood’s SS82 collection ‘Savages’, the style was revived for ‘Nostalgia of Mud’ (AW83), and AW88’s ‘Time Machine’ collection, returning in 2016 as the subject of a new special project.

Claiming Instagram as its playground, the British label has tapped activists, musicians, dancers and photographers – #viviennescreatives, if you will – for a one off series that celebrates the unisex appeal of the historic piece.

Model examples of what contemporary culture embodies today, the talented line-up includes Eleanor Hardwick, Dream Wife, Glacier Girl and Luke Clayton Thompson, while the collaborative results, some of which feature above, were shot by Daisy Walker, James Robjant and Amanda Charchian. 

www.viviennewestwood.com

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