Farewell iTunes festival - hello Apple Music Festival.
Yep, Apple's month-long musical stint in London is to be re-branded, with the first details of the newly re-titled Apple Music Festival being unveiled this morning.
Taking control of the Roundhouse, the event will stretch from September 19th to September 28th with the first set of acts including: Pharrell Williams, One Direction, Florence And The Machine and Disclosure.
Apple's Eddy Cue: "We wanted to do something really special for music fans this year."
"The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."
Stay tuned for further details.
Apple Music Festival runs between September 19th to September 28th.