Bedroom pop auteur bb sway is blessed with an innate sense of abandon.
She's a free spirit in the most true sense of that phrase, someone who does exactly what she wants, when she wants.
There's a plan underneath it all, though, a sense of purpose that makes her releases - curiously hewn, ultra-infectious alt-pop jewels - so sought after by fans.
Heading to Normandy for her latest video shoot, bb sway turned 'I Found Out When The Day Had Come' into a visual document.
Brave and brazen, she traipses across the North of France, dancing across fields and frollicking with cows in the process.
'I Found Out When The Day Had Come' is out now, a vivid alt-pop statement from an artist coming into her own.
Commenting recently, bb sway says her new single "is about a sense of release and liberation - feeling free and wild, emerging from a dark place into the light with energy and joy!"
Tune in now.
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