It's a bold, colour-soaked new single...

Scottish femme-pop trailblazer Elisabeth Elektra returns with new single 'I Am The Love'.

Matching future-facing pop to some (genuine) moments of witch-craft, Elisabeth is a digital shaman who conjures a melodic storm.

New single 'I Am The Love' is a mid-winter blessing, and it finds the vivid figure reflecting on the link between love and grief.

Loss and meaning intertwine on this digi-pop burner, with Elisabeth Elektra commenting: "'I Am The Love' is at its core a song about love and grief, and how we can’t have one without the other. I wrote it while thinking about my dad who died when I was really young. I was thinking about how what remains when we leave this planet is the love we shared, that’s our real legacy - how we made others feel..."

Marina Fini directs the video, which takes the ambitious alt-pop rulebreaker out into the desert.

Colourful and otherworldly, it's packed with hidden meanings, a cavalcade of deeply symbolic imagery.

Tune in now.

Related: The Divine Feminine - Elisabeth Elektra Interviewed

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