To launch The New 1017 label...

Gucci Mane launches his new label with a 24 track mixtape.

The rapper links with Atlantic on his venture The New 1017, with Atlanta-based artist Foogiano becoming the imprint's first signing.

Gucci will head up the label, which is inaugurated by new mixtape 'Gucci Mane Presents: So Icy Summer'.

Coming in at 24 tracks, it's packed with new material, acting as a kind of manifesto for the next phase of Gucci's creativity.

The move comes as fans prepare to soak up his new book, with The Gucci Mane Guide To Greatness landing on October 13th.

“This book should touch people who are going through something,” he commented recently. “It's not going to be easy. But study these words and put them into action. I want this book to keep you motivated.”

Check out the mixtape below.

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