It's now 10 years since viral video 'Being A Dickhead's Cool' went live.
As noted by a few different sources on social media, the viral clip was launched exactly a decade ago - September 9th, 2010.
We've decided to share it again, because it's kind of an historical artifact, and it remains an apt pastiche of London's digital-saturated creative industries.
The specific reference points - fixie bikes, sailor tattoos - may have shifted and altered, but the underlying points remain surprisingly vital.
Equally, Clash is based in East London, so we need to be able to laugh at ourselves...
A toast to you, Reuben Dangoor and Raf Riley - 13 million views and counting... that's a lot of dickheads.
Check it out below.
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