Poppy Ajudha has shared her new single 'Weakness' in full.
The London based artist blends together jazz, soul, R&B, and a whole lot more besides, resulting in a sound that is truly her own.
New single 'Weakness' is a song about love, and it finds Poppy capturing that nuanced dichotomy between the rush of pleasure and an innate fear of being out of control.
In a note, Poppy explains that her new single is "about feeling out of control and at the mercy of someone else because of how crazy they make you feel, but also feeling bittersweet about it, because you’re a bad b*tch and you don’t have time for that ish."
The songwriter steered the video, too, a self-admitted "control freak" who oversaw the neat mixture of animation and a superbly styled set.
"Self-directing was really fun," she comments. "I’m a control freak so it was great to get stuck into all the facets of making a music video. Choosing the team, the makeup looks, directing the styling ideas, writing the narrative, working out how to build the set. It definitely felt like a challenge to direct, star-in and perform choreographed moves for the first time but I love to push myself and am really glad I did."
Tune in now.
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