Ruarri Joseph had the world at his feet.
The songwriter was enjoying online success, press acclaim, and major label interest when he simply stopped.
Right there, right then. Taking a step back, he decided to focus once more on the music that really, truly captured his heart, plunging into a fresh, independently-minded project.
William The Conqueror is the result. Folk-flecked songwriting with a warm, emotive appeal, the project plays London venue the Social on August 2nd.
As a preview, Clash is able to premiere new cut 'Pedestals' and it's a wonderfully downcast, pleasingly humble introduction.
Finding beauty in the everyday, William The Conqueror matches the mundane to the magical - tune in below.