Raveena returns with new song 'Rush'.
The R&B auteur has inked a major label deal, with much more to come in 2022.
Her new chapter opens with 'Rush', a hallucinogenic feast of future-facing soul music.
Global in her sweep, Raveena matches aspects of her heritage with outward creativity, a fusion approach that breaks new ground.
'Rush' came to Raveena back in 2017, after coming up on a psychedelic trip while absorbing an Eastern sound installation at the Rubin Museum.
The visual echoes this lysergic encounter, with Raveena co-directing alongside Munachi Osegbu.
“I wrote 'Rush' a couple years back and the song was the genesis of me exploring a more intense marriage between Bollywood sounds and the pop/R&B music that I grew up on in America. The song and video are centered around a character I created named Asha, a Punjabi space princess who is transported to a distant planet and learns highly advanced spiritual intelligence from the beings that live there.”
“In the video that I co-directed with Munachi, I wanted to create a campy ode to the colorful 80’s Bollywood movies and 70’s Western sci fi movies that I’m obsessed with, complete with a choreographed dance sequence alongside Asha’s alien friends.”
Tune in now.
Photo Credit: Furmaan Ahmed
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