Route One is a journey around Iceland...
Sigur Ros

Sigur Ros have launched a new 24 hour television event, called Route One.

The Icelandic group recently overhauled their live show, playing a storming set at this year's Primavera Sound.

The band teased Route One on social media earlier in the week, and it's an ambitious 'Slow TV' event.

Jonsi explains: "In a day and age of instant gratification and everything moving so fast, we wanted to do the exact opposite. Slow TV is counter-active to the world we live in, in that it happens in real time and real slow."

Route One appears to be a journey around Iceland, while the soundtrack is generated in real time via the Bronze app.

Tune in below.

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