Ida Mae aim for simple stark truths.
The duo cast a spell with their opaque Americana, with their folk-hewn, countrified harmonies, blending two voices as one.
Fresh from a lengthy tour across the United States the pair open a New Year with something very precious indeed.
This new video features Ida Mae performing their languid, lovelorn hymn 'If You Don't Love Me' in their hometown of Norwich.
Shot in a 17th century shoemaker's mansion, the one take clip finds Ida Mae reaching towards something creatively pure, and emotionally striking.
There's a sense of the world stretching, yawning, and coming into life, the light gradually moving across their faces.
Ida Mae comment: “We wanted to capture a sense of late night / early morning, the quiet moment before the sun comes up with a hint of ‘Exile On Main Street’!”
Tune in now.
Catch Ida Mae at the following shows:
5 Newcastle O2 Academy *
7 Glasgow O2 Academy *
8 Leeds O2 Academy *
10 Nottingham Rock City *
11 Liverpool Mountford Hall *
12 Norwich Arts Centre
13 London Omeara
*Supporting Greta Van Fleet
Photo Credit: Dean Chalkley
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