A huge air of mystery surrounds everything Soma World do.
Loosely based in Margate - the English coastal town turns arts hub - the group's artfully synthetic pop music refuses to resolve into anything you've heard before.
Debut single 'Strange Dreams' contains pangs of the past, elements of the familiar, but these are delivered in a surreal, endlessly creative manner.
There's an innate melancholy to the songwriting, something that is captured in the drifting, enigmatic video.
Shot in Lake Torrevieja, Spain, the visuals were captured on a Russian super8 camera from 1978, and was processed by On8Mil in London.
Travelling to Costa Blanca in its off-season, the beautifully eerie emptiness matches the hazy electronic gauze of Soma World's own songwriting.
The group explain: "The track was written around the loss of a friend, and the dreams and memories which recurred at that time. On arriving to the deserted town we sat next to an old statue of a lady looking out to sea. It was built in the early 1900s to pay homage to all the women of the town who lost men at sea. Tragically this lady's husband Antonio never returned, yet she still sat waiting day after day for him to come back. So this recurring sort of sadness felt like like a fitting subject for the film."
Tune in now.
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