'Take It Or Leave It'

Bergen pop force Hedda Mae doesn't hold back.

Each aspect of her music is turned up to maximum, retooling those Noughties pop tropes into something vivid and future-facing.

Fresh from her 'Introducing: Hedda Mae' EP, the Norwegian star returns to her Millennial influences on dazzling new single 'Take It Or Leave It'.

Fusing nostalgia with explicit creativity, it's a daring return, one that finds Hedda slicing the past open to uncover the future.

We're able to share the full video before anyone else - crafted by Brusjan Films, it incorporates those 00s pop culture reference points in a phenomenally fresh way.

"I came to this [video] in a brainstorming session with Brusjan," says Hedda. "The vast majority of the references are taken from artists and songs that I grew up with, and thus have a special relationship with. We picked out scenes we were going to recreate from videos and songs that in my eyes are iconic, and most of the references were a no-brainer for me!"

Øivind Bolstad, MD at Brusjan adds: "N*Sync's 'Bye Bye Bye' was our favourite to recreate. The whole process wasn’t exactly difficult but it was extremely time-consuming - the rendering time for each of the scenes was up to 16 hours!"

Tune in now.

Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.

 

-