Kirby Forest is a truly trans-Atlantic phenomenon.
Born in Hertfordshire, his family uprooted when he was just 12 years old, moving to Atlanta, Georgia.
Spending his teens in one of rap's main Stateside hubs, he quickly immersed himself in music, recording at renowned facility Tree Sounds Studios.
Now back in the UK, he's ready to make his mark, with his smooth-as-butter glo-fi hip-hop sound perfect for these summer days.
There's a lot more to come, but right now 'I Don't Care' is a real anthem, featuring his ultra-distinctive sound and approach.
With a jazz-leaning rhythm and an up front chorus 'I Don't Care' locates that balance between left field excursions and something directly melodic.
We've got first play of the fantastic new video, and it could become the point where Kirby Forest truly breaks out.
Tune in now.
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