Years & Years have signalled their return with new single 'Sanctify'.
The group scored phenomenal success with debut album 'Communion', including 1.5 million sales, five BRIT nominations, and sold out dates across the globe.
A new album is expected to drop this year, with Years & Years sharing new single 'Sanctify' to signal their return.
Potent, poised pop music, it embraces creativity as a realm for reinvention, with Olly Alexander describing the group as "a place where sexuality and gender are blurred and magic is real..."
Online now, 'Sanctify' is a striking, potent offering. Olly explains...
I want to take people on a wild and wonderful adventure through my dreams to a world that’s very different from our own. I’ve been thinking about this place for a long time, a place to tell stories from; about identity, sexuality, celebrity and performance. The video for ‘Sanctify’ centres around an audition against the backdrop of a future metropolis called Palo Santo.
It’s the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way. We’ve deliberately hidden lots of different meanings and I want people to come up with their own interpretations, I’m asking people to jump down the rabbit hole with me and let their imagination run free.
The thing I love most about pop music has always been fantasy and escapism so I thought, ‘well I guess I should try and be the pop star I want to see in the world and make the most ambitious and freaky and sexy thing possible’. I’m making these videos because I want to let people inside my brain and because I love living in my own fantasy world (always have, always will) - a place where sexuality and gender are blurred and magic is real.
We live in a chaotic and accelerating world, we’re looking at depictions of the future to help us make sense of what’s happening right now. This is my vision of a possible future, one that makes us question what it means to be a human.
Tune in now.
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