'Play God'
Plus, he's added a new London show...

BRIT Critics Choice winner Sam Fender has shared the full video for new single 'Play God'.

The North East newcomer has the world at his feet and a BRIT Award on his mantelpiece - it's fair to say that 2019 is looking promising for the 22 year old.

Provocative new song 'Play God' is online now, and the powerful visuals re-connect Sam with director Vincent Haycock.

Featuring a dystopian world that isn't too dissimilar to our own, the video hinges on the interaction between political power and personal choice.

Vincent Haycock explains: "'Play God' is a satirical interpretation of power. The story is set in a dystopian world of exaggerated tropes - masculinity, domination, sexual objectification, racial profiling, and others. Each scene plays with these dangerous fictions - overt ideas of power and fear. In the end, we break the fourth wall, and the character is observed as nothing more than a player of a game."

He continues: "I wanted to blur the line between fiction and reality as a way to express the everyday ways we all play god."

Tune in now.

Catch Sam Fender at the following shows:

25 Manchester Gorilla SOLD OUT
28 London Electric Brixton SOLD OUT

2 Manchester Ritz SOLD OUT
3 Glasgow QMU SOLD OUT
6 London Shepherd’s Bush Empire SOLD OUT
7 London Shepherd’s Bush Empire NEW DATE
10 Birmingham The Institute SOLD OUT
12 Exeter Lemon Grove SOLD OUT
13 Bristol SWX SOLD OUT

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